Aura Wtr
Ibarra, Ecuador · 2025
Born as a project that aims not only to offer purified water, but also to build a socially driven, youth-focused community, this initiative brings together the values of an emerging brand to address an essential need: proper hydration and a healthy lifestyle.
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What I did on this project
The Strategy
We studied the current situation of the brand to focus the launch strategy on achievable and measurable results.
Brand Concept
We implemented a concept that appealed to the brand's values of community and hope to enhance its social values.
Visual Identity
We created a brand that reflected the youthful style that Aura seeks to attract in its customers, one that was clean and very minimalist.
Premium Packaging
Packaging is important to stand out so we went for an elongated bottle and a transparent label that highlighted the logo to catch the eye in stores and online.
How did it go?
A portion of Aura Wtr's sales goes to NGOs focused on child nutrition and education. With this vision, the brand continues to grow and expand.
Currently, in addition to bottled water, they've launched a 5-gallon jug and ice packs, further expanding Aura's mission to improve the quality of life for young Ecuadorians.
