Hay Leads
Guadalajara, MX · 2025
Hay Leads is a marketing agency led by experts in generating high-value leads for sales-driven companies. Unlike traditional marketing firms, Hay Leads focuses on one thing: helping businesses sell. With strategies designed for efficiency, performance and measurable growth, the agency was built by seasoned professionals who chose to create a space guided by their experience, autonomy and results-oriented mindset.
What I did on this project
Brand Strategy
I developed the full brand strategy: from defining the tone of voice, personality and communication style to establishing the pillars that would guide the agency’s long-term positioning.
Craft the Visuals
Created a bold, modern visual identity that reflects confidence, expertise and a get-things-done philosophy aligned with the founders’ professional background.
Collateral Design
I designed presentation templates, social media templates, branded stationery and illustration assets to support the agency’s internal and external communications with consistency and professionalism.
How did it go?
Hay Leads has begun securing early clients and demonstrating the agency’s approach to performance-driven lead generation.
Initial campaigns and presentation materials have helped the team win trust from sales-oriented businesses, and the brand is building a portfolio of case examples to showcase measurable results.
With a clear tone of voice and professional visual system in place, Hay Leads is positioned to consolidate its local audience through 2026 and begin outreach to international clients as it proves its repeatable, scalable methodology.
