Pawtection
México City, MX · 2024
Born from a love for pets and the desire to protect their well-being, Pawtection is a brand dedicated to natural, non-toxic hydration products for dogs and cats. With 100% natural ingredients and eco-friendly aluminum packaging that is reusable, lightweight and fully recyclable, Pawtection was created to care for paws and noses while caring for the planet. Designed for pet owners who value quality, safety, and conscious consumption, the brand brings a modern, responsible approach to everyday pet care.
What I did on this project
Brand
Strategy
Developed a solid strategic foundation that defined Pawtection’s positioning, values, tone of voice and long-term growth path, ensuring coherence and clarity in every touchpoint. We built a communication plan centered on education, safety and natural care, helping Pawtection connect with responsible pet parents seeking trustworthy solutions.
Craft the
Visuals
Crafted a visual identity that communicates trust, modernity, and nature-led care. The identity was designed to appeal both to conscious pet owners and to stand out in highly competitive online marketplaces.
Positioning Design
I created brochures, social media templates, branded materials and optimized layouts for Amazon to reinforce Pawtection’s value proposition and support a cohesive brand presence across digital channels.
E-commerce & Packaging
Structured an Amazon page optimized for brand positioning and conversion, and developed a website with integrated e-commerce. Additionally, designed the product labels — across multiple sizes — using a clear, friendly and functional system to enhance understanding and shelf presence.
How did it go?
Pawtection launched successfully on Amazon and is already generating steady online sales and positive customer feedback.
Early buyers praise the product’s texture, safety, and the convenience of the reusable aluminum packaging, which has helped the brand stand out in marketplace listings.
The Amazon listing and e-commerce site are performing as intended, supporting repeat purchases and building brand recognition in Mexico.
The immediate goal remains to scale online demand and prepare for entry into the U.S. market, where expanded distribution and targeted marketplace optimization are the next steps.
Pawtection is currently positioned on Amazon and selling online, strengthening its presence within Mexico’s growing pet-care market.
Looking ahead, the brand aims to expand into the United States, one of its major upcoming projects, bringing its natural, thoughtful approach to new markets and continuing to grow as a trusted, pet-first company.