WalkyGo
Mindo, Ecuador · 2025
Walky Go is a travel agency specialized in eco-tourism experiences. Founded by two friends committed to responsible tourism, the project was born from a shared concern for protecting Ecuador’s natural areas and supporting the local economy and culture of small towns. Walky Go aims to promote conscious travel while empowering local businesses, guides, and artisans who rely on tourism to thrive.
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What I did on this project
Brand Strategy
I developed the complete communication strategy and tone of voice, ensuring Walky Go could express its purpose clearly: responsible tourism, environmental respect, and community-centered growth.
Craft the Visuals
Created a visual identity inspired by nature, adventure and local culture. I also designed a full iconographic system to represent activities, locations and experiences in a clear, friendly, and functional way.
Collateral Design
I designed brochures, stationery, posters and promotional materials that communicate the essence of eco-tourism. Mockups were developed to visualize how the brand comes to life across digital and print environments.
1:1 Consulting
Conducted personalized consulting sessions with the founders to guide the correct application of the brand, refine communication practices and ensure alignment between strategy, visuals and the long-term goals of Walky Go.
How did it go?
Walky Go is now collaborating closely with the community of Mindo, bringing together local adventure companies, gastronomic businesses and cultural spaces under one unified platform.
This collective effort has fostered a growing network of entrepreneurs and small business owners, helping them reach new audiences while building loyalty among travelers who already knew Mindo’s natural attractions.
The brand has gained recognition for its responsible approach and its ability to connect tourists with meaningful, authentic experiences.
